George was last seen at around 12.30 pm this afternoon February 3 at his home address by his mother.
George is a white boy and is around 5ft 6ins tall with straight, short brown hair.
He was last seen wearing a black puffer jacket, black jogging bottoms, and black trainers.
George is known to frequent the Windsor and Maidenhead areas and Taplow Lake.
Inspector Alex Kairouz said: “I’m issuing this appeal for help in locating George as we’re growing increasingly concerned for his welfare.
“I would ask anybody who sees George to please contact us on 999, quoting reference 43240053611.”